There’s nothing funny about sales…or is EVERYTHING funny about sales? That’s the question for this week’s Closing Time guest, Tom Boston.

The daily trials and tribulations of the modern seller are happening in offices and homes across the world every day. As a former Brand Awareness leader for SalesLoft, Tom created a safe, fun place for salespeople to relate to each other and find camaraderie in a profession that can often feel lonely and full of rejection.

In this episode of Closing Time, Tom shares his journey from SDR to Chief Funny Guy, offering insights into humor in B2B sales and some tips and tricks on standing out with personal branding. We were lucky enough to catch him on the cusp of his next professional venture. Come have a laugh with us!

Want to better align your go-to-market teams? Get a demo of Insightly's CRM today: bit.ly/3sITbqV

Connect with Tom Boston:
www.linkedin.com/in/tom-boston/

Connect with Val Riley:
www.linkedin.com/in/valerie-riley-marketer/

00:00 Introduction
01:04 From SDR to brand awareness leader
03:42 Selling to salespeople
04:50 The need for humor
06:30 Inspiring salespeople
08:18 Areas ripe for humor
10:48 Finding the human element
11:40 Tom's viral video
13:34 Building a personal brand

#personalbrand #b2bsales #humorinsales