
Understanding Organizational Culture and Strategy
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A cultural approach has potential in the areas of strategy and marketing. It illuminates a wide spectrum of business and management themes, though it is primarily the more superficial understanding of culture associated with functionalism and objectivism. In general, it is beneficial to be open to what cultural interpretation can reveal about the richness and complexities of the meanings and symbolism in domains of business. This inspires a more distinct approach with a consideration of themes that are common within an industry.
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