👀MX Player looking for funds now?

🌟MX Player, owned by Times Internet Ltd, is exploring options to secure funding after its negotiations with Amazon Inc. for an acquisition hit a roadblock.

🌟Amazon’s offer for MX Player was reportedly $50 million, but the deal did not materialize. The AVoD streaming landscape in India has seen changes with the emergence of new players like JioCinema and Amazon’s miniTV, both offering free content.

🌟MX Player is reportedly shifting its strategy by collaborating with other platforms for content syndication instead of solely focusing on original content creation. One recent partnership with DistroTV.

🌟If the deal with Amazon had succeeded, Prime Video would have become the leading OTT player in India in terms of consumer acquisition, surpassing MX Player’s nearly 78 million users with its estimated 28 million users.


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