Sales cycles taking longer. More people on buying committees. It’s not your imagination – B2B sales is getting more difficult for both vendors and buyers.

On this episode of Closing Time, we welcome Allyson Havener from TrustRadius to discuss the 2024 B2B Buying Disconnect Report and why this is ‘the year of the brand crisis.’

See more data from TrustRadius' 2024 Buyer Disconnect Report in the full Closing Time episode:    • Is Your Brand in Crisis Mode? Key Ins...  

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