It’s cold season—cold calling, that is. And while we’re at it, let’s toss in cold emails too. If you’re a sales rep waiting around for inbound leads to magically appear, you’re leaving money on the table. It's time to prioritize cold outreach in 2025.

“But no one answers the phone anymore!”—hogwash! Meet Troy Munson, CEO of Dimmo and proud cold-caller. In this episode of Closing Time, he breaks down how cold calling actually works in a post-pandemic, remote-first world—if you’ve got the right tools and mindset. Plus, he shares cold email and social selling strategies to help you cut through the noise and book more meetings.

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Connect with Troy Munson:
www.linkedin.com/in/troymunson/

Connect with Geoff Coutts:
www.linkedin.com/in/geoffcoutts/

00:00 Introduction
00:56 Troy's experience
02:24 Story of Dimmo
03:44 Post-pandemic cold calling
07:28 Sales leader's role in training
08:28 Mistakes in cold emailing
11:30 Tips for social selling
13:10 Is outbound email along enough?

#coldoutreach #outboundsales #coldcalling