Ready to build a high-performance sales team and create a winning sales culture that drives results? You’re in the right place!

In this full episode of The Modern Selling Podcast, host Mario Martinez Jr. sits down with Paul Fuller, the Chief Revenue Officer at Membrain, to dive deep into what it truly takes to enable sales reps for success — from culture and coaching to accountability and technology. 💼🚀

💬 Paul brings over 22 years of sales experience and drops actionable insights that every sales leader and rep needs to hear. Discover how character, competence, and collaboration come together to build a rock-solid sales culture that inspires, empowers, and performs. 🧠💪

✨ Learn how to:
✅ Master sales outreach and LinkedIn messaging 📩
✅ Uncover opportunities through weekly sales reports 📊
✅ Cultivate a sales culture that drives excellence 🏆
✅ Choose the right sales technology for productivity ⚙️
✅ Deliver coaching strategies that transform performance 🎯

💡 “The biggest thing we can help sales reps do is be good at their job and be held accountable to doing it well.” – Paul Fuller

🎙️ Whether you’re a sales leader, manager, or aspiring top performer, this conversation will transform the way you think about sales enablement and leadership.

👇 Watch now and take your sales team to the next level!

👀 KEY MOMENTS in this episode:
00:00:00 - Intro 🎬
00:01:56 - Introduction to Membrain and Paul Fuller 👋
00:03:13 - Membrain’s B2B growth platform 📈
00:07:43 - Personal definition of sales and its impact on people 💡
00:11:20 - Delicate communication in addressing areas of improvement 🤝
00:13:47 - Building a Strong Sales Culture Based on Character and Competence 🧱
00:16:31 - Accountability and Approach in Sales Leadership 📋
00:21:03 - Creating a Systematic Sales Culture 🔄
00:23:15 - Equipping Sales Teams with the Right Technology 💻
00:27:55 - The Pitfalls of Misguided Enablement ⚠️
00:42:35 - Challenges in Training 🧠
00:43:20 - Resistance to Change ⛔
00:44:50 - Impact of Membrain 🚀
00:49:13 - Connecting with Paul 🔗
00:50:52 - Outro 👏

👉 Don’t forget to Like, Subscribe & Hit the Bell 🔔 for more expert episodes on modern selling strategies!

Sponsor: ‪@Leadfeederapp‬ by ‪@dealfront‬

#salesculture #salesrepsforsuccess #salesenablement

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